Why Does Your Small Business Needs a Mobile App?
by Reece Anderson
Published on August 16, 2014
Whether you are a small clinic, a private resort, an auto service shop, or a hair salon, the customers you do business with use mobile apps every single day. In fact, over 1.2 billion people have a smartphone now! It’s no secret that consumers are using mobile apps for tracking weight loss, controlling home appliances, international communication, directions, grocery shopping, and many other daily activities.
How many of your customers visit your website once they leave your business? If you have a website, is it even optimized for a mobile device? Having your own custom mobile app can be a powerful marketing and communication tool for your business. Not only will it help you schedule and organize your clients if you have a service based business, but it is also a great way to offer value and incentives to your customers. Imagine if you are a resort, and upon check-in, you encourage your guests to download your free app from itunes or google play. The app can have all of the content your website offers, plus videos, menus, activities, and possibly a coupon or two. The best part, your guests can access the downloaded content from the app anywhere whether they have internet access or not!
EZCustomApps.com has made it possible for any business to build their own app and publish to itunes and google play. You can register and build your app for FREE. Upload your own logo and start adding features that your customers will want to have.
The best part about having a custom app that is unique to your business is that you can retain customers and get more repeat business. Imagine sending customers push notifications months after their visit offering them seasonal deals and discounts. They might not read the email you send, but they will definitely check the push notification (everyone has to click on those!)…Just make sure you don’t send out too many!